Yes, and that is because search engines work on keywords. You type a keyword and results for the same are displayed after the search engine scans website content for the searched keyword(s). Any web content that we prepare for our clients is keyword rich and based on the requirements of the SEOs. This judicious incorporation of keywords helps optimizers in bettering a site's prospects at search engine indexing and ranking. 
Our writing style is unique, keyword rich but the content flow is very smooth & information-rich