Seven Boats Help Desk

Search engine optimization is simply the practice of making your website or blog more accessible to both search engines and search engine users; in other words, you’re making it easier for them to find you.

Do you really need to optimize your site?

Well, of course, you have the option of not making your site accessible to search engines and directories…but what’s the point of that? If you want your site to be found, then you must optimize it for search; and basically, that means you must make it visible to search engines. Web sites in today’s competitive business market that are not optimized for search don’t have much of a chance of being found by potential customers; and that goes for non-business sites as well.
There’s really no excuse for not doing search engine optimization. If you go through the trouble of making a web site, then your intention probably is for that web site to be found. SEO just is the process that helps this happen.