You first need to study if the keywords from which your website is optimized is concurrent to your business and the products on sale. Next the website design and structure needs to be analyzed in order to ensure that the website is attractive and inspire confidence in the traffic. Other factors that need to be considered include easy navigation and the amount of time taken to load pages. Similarly, the contact details should be placed in a manner that they are easily noticed on any page. There are a few other tricky parts for landing page optimization & conversion optimization that is different from business to business.

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