Because your domain name will represent your business, you should make sure that the name you choose is memorable, descriptive and that it instills confidence, particularly if you plan on selling goods and services on your site.

Your domain name can be up to 67 characters long and can include any combination of letters, numbers and dashes (although it cannot start or end with a dash). A domain name must end with a domain extension, such as .net, .com, .org or .edu. The letters “www” at the beginning of a name are not considered part of the domain name.